Attraction Marketing at a Glance
The owner of a network marketing business needs to make use of attraction marketing to generate leads if he hopes to succeed. The business will need a continuous flow of new prospects to thrive. There are still many network marketing business owners who are utilizing traditional methods of marketing like cold calling, purchasing leads and chasing friends and family and sooner or later many of them eventually give up and leave the business because the methods no longer work.
So how does Attraction Marketing work?
With attraction marketing you become the product. Your focus will be on branding yourself with simple marketing techniques and thereby attract a stream of quality leads to your website or network online. Only then will you be able to promote and sell the business and opportunity. Once you develop a trusting relationship with your subscribers by delivering content and information that addresses their needs you are now in a position to influence their buying decisions. With attraction marketing you compel them to come to you rather than the other way around.
Thankfully, there are a number of free yet powerful resources on the web that you can use to position your message in front of prospects just when they need it. Social networking platforms like Facebook, Twitter, YouTube and many others attract millions of visitors every single day. You can create a compelling message and have it positioned so that a percentage of the visitors to these sites will have access to your message. You can also use creative ways to add them to your network where you can continue to draw them in with your valuable free information.
The MLM leads that you generate with attraction marketing are more worthwhile and definitely more likely to be interested in what you have to offer. They are the ones that take their businesses seriously enough to want to invest in themselves and their businesses in order to achieve success. Help them along the way, show them how you have achieved success, and provide value to them without spamming or hustling them into a sale. When you do this you build trust and credibility in the industry.
You can further filter your leads through the use of a lead capture page. Give away a report or a recording, whatever you have available, in exchange for their emails. Set up an autoresponder so that you can continue to communicate valuable information to them until they make a decision to join your team.
Using these strategies for attraction marketing, you will eventually see results in your business.